Back in 2021, it was announced that Bethesda and MachineGames were working on a new Indiana Jones title, The Great Circle. What wasn't widely known at the time was that the DEI consultation firm, Sweet Baby Inc, may have had their claws dug deep into this game, as well as many other AAA titles and studios.
Indiana Jones and the Great Circle…
— Sean ┃ Art Attack X (@art_attackx) January 19, 2024
for a modern gaming audience.
How much pay to play content will be in this? pic.twitter.com/DKb7ajMJB8
There were signs early on that this game wasn't going to be what lifelong Indiana Jones fans were hoping for. An incredibly cringey video was released, showcasing many of the developers and narrative directors behind the game, and the fan response to this was less than enthusiastic. The fact that the Lucasfilm YouTube account chose to disable dislikes on their official gameplay trailer was another massive red flag.
With a heavy focus from the developers on making this title for a "modern audience," it has become all too obvious that "The Message," ie woke Marxist identity politics, has made it's way into the development of this game. Now, thanks to Smash JT, we know that there is an alleged list of clients and games that Sweet Baby Inc is attached to is available via IMDB, with none other than The Great Circle being smack dab in the middle of this list.
Bad news for Indiana Jones and the Great Circle... https://t.co/X97kHCcx8L
— Smash JT (@SmashJT) July 10, 2024
CC: @kabrutusrambo I don't see this one on #DEIdetected yet.
This sucks.
Sweet Baby Inc. involved in a game I was really looking forward to... pic.twitter.com/llYgQyaG50
This bombshell discovery left many questions to be answered. Last night, Smash JT wrote an article showcasing the publicly available info on IMDB, featuring every title that Sweet Baby Inc was credited as having worked on. It is, however, very important to note that simply being listed on an IMDB page is not empirical evidence. Hogwart's Legacy, for example, was listed on this page, despite having no connection to Sweet Baby Inc at all.
Several of the games from that list have since disappeared, among them being Indiana Jones and the Great Circle.
This is not the first time we have seen these kind of antics out of websites similar to IMDB. Rotten Tomatoes, Crunchyroll, Prime Video, etc, have at various times been caught in their own controversies when it came to suppressing user reviews, removing comments, locking audience scores, etc.
Although it can't be proven that IMDB is complicit in removing this information from their website, it's potentially an indication that the woke activists in the games industry are once again on the retreat.